Our three-year strategic plan is a thorough road map for how the organization will achieve the results it expects for the community. The below framework is a one-page distillation of the much more robust Strategic Plan.




To set the standard of excellence in the field of adult basic education and to ultimately eradicate low literacy, a root cause of poverty, in the Atlanta area.





To grow the student body by 500% Literacy Action will…

  • Deliver highest quality innovative programs
  • Expand program offerings
  • Make tracking method for former students
  • Reduce wait list based upon budget
    and demand
  • Implement an ESL program
  • Establish linkages to agencies that
    support job placements
  • Utilize technology to serve more students
  • Expand to at least one new location
  • Partner with organizations to
    maximize results
To quantifiably raise awareness of adult low literacy, the organization will…

  • Create compelling elevator pitches
  • Measure and communicate program metrics and successes to stakeholders
  • Identify 20 new professional organizations for donor/volunteer support each year
  • Obtain regular media coverage as a servant and/or thought leader
  • Speak at public events
  • Seek opportunities for radio, TV, and Internet communication
  • Advocate at the Capitol
  • Earn media and marketing opportunities
To create an exceptional place to work and serve, Literacy Action will…

  • Maintain competitive compensation plan
  • Improve tools for annual performance reviews
  • Build a cohesive team that rallies behind the mission and the work
  • Institute new board committee structure
  • Clarify roles and responsibilities of the Board of Trustees
  • Complete interior design enhancements for the Main Office
  • Develop and execute a new technology plan that targets growth needs
To increase revenue by 150%, the organization will…

  • Secure funding commitments from governmental sources
  • Increase the number of individual and business donors
  • Cultivate new foundation relationships
  • Engage all board members in solicitations
  • Design an endowment campaign for implementation in 2015
  • Participate in relevant partnerships that advance the mission and earn revenue
  • Hire a Director of Development
  • Host events that raise awareness and revenue


  • Increase in student body population by 500%
  • Increase in number of program types
  • Document successes of former students


  • Acquire relationships with 20 new professional organizations
  • Number of web impressions, media placements, and speaking engagements
  • Social media metrics analytics


  • Regularly measure staff and board satisfaction
  • Tie compensation to staff performance
  • Recognized as a “Great Place to Work” by an outside entity


  • Achieve specified revenue targets
  • Achieve specified funding mix targets
  • Maintain budget surpluses
  • Contribute to endowment funds